Creating your personal brand with WordPress

The Internet gives you an opportunity to develop a personal and business brand. You would agree with me that the need to have or become a brand in today’s world is important considering the fact that the Internet and modern technology are inherently disruptive.

Here are simple ways to achieve this using wordpress:

1. Start a blog: One of the simplest ways to create your personal or business brand on the Internet world is to start your own personal or business blog.

You need to carve a niche for your blog and write on interesting topical issues that will drive traffic to your blog. With time, your brand will be known.

2. Define your personalised brand: Here, defining your personalised brand means having a quality and maintaining that quality under any circumstances. This builds your brand trust in the minds of visitors to your site or followers on the social media platforms. You must have a focus and stick to that.

3. Market your content: Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. In other words, you need to develop content that educates your visitors and followers, especially on your products and services, so that they will know, like and trust you enough to do business with you.


4. Socialise: It is important to be active on social media, maybe not all in the first instance. Simply start with one and then graduate into two or more. Refer your social media friends to the content on your blog.

5. Upgrade your CV: This is essential so that your status can be known at any point in time.

Today, we all have a unique opportunity to plant a flag on our corner of the Internet, take control of our online identity and declare to the world who we are by crafting a thought-out narrative.

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